Under the competitive parity method, the communication budget is set so that
A. retailers can exploit opportunities they confront in the market.
B. it resembles a fixed percentage of sales.
C. it is equal to the communication expenditure of competitor(s).
D. sales forecasts will not affect the budget.
E. surplus cannot be allocated to other categories.
Answer: C
You might also like to view...
Answer the following statement(s) true (T) or false (F)
1. One of the advantages of globalization is going through nationalization. 2. Subway and McDonald’s are both good examples of companies that have globalized. 3. When introducing a new product under a global standardized process, teams may perform “upstream functions,” such as identifying the market need, devising strategies, and brainstorming ways to bring the product to market. 4. In the case of a new product, teams working in a foreign country might step in to manage the “downstream functions” that focus on sales and marketing of the product after the launch. These functions are centered on improving the flow of the product to the customer and are most closely related to standardization. 5. The third stage of culture adaptation is Autonomy, which typically occurs after a few months in the foreign location.
The doctrine of ________ allows the court to order an oral contract for the sale of land or transfer of another interest in real property to be specifically performed if it has been partially performed and performance is necessary to avoid injustice.
A. part performance B. undue performance C. equitable performance D. promissory estoppel
Roby Corporation, a Tennessee corporation, decides to change its state of incorporation to Delaware to take advantage of its more favorable state corporation laws. Roby Corporation can take advantage of the Type F reorganization rules by
A. liquidating the Tennessee corporation and reincorporating in Delaware. B. merging the Tennessee corporation stock into an existing Delaware corporation. C. recapitalizing the Tennessee corporation. D. exchanging the Tennessee corporation's assets for the Delaware corporation's stock and liquidating the Tennessee corporation.
What is the EMV for Option 1 in the following decision table?
States of Nature Alternatives S1 S2 p .3 .7 Option 1 15,000 20,000 Option 2 10,000 30,000 A) 15,000 B) 17,000 C) 17,500 D) 18,500 E) 20,000