Describe the five steps in creating your online personal brand.
What will be an ideal response?
Step 1: Personal brand pillars; Step 2: The Elevator Statement; Step 3: Your Brand Mantra; Step 4: Audit your online profile; Step 5: Live your personal brand.
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Sara, who works at WorldFly LLC, is responsible for coordinating deliveries to the distribution center. Which of the following terms best describes Sara's role?
A. Receiving B. Marking C. Ticketing D. Checking E. Dispatching
When making claims or requesting adjustments, you should do what?
A) Avoid revealing your contact information. B) Use the indirect approach. C) Always maintain a professional tone. D) Leave the specific course of action to the reader. E) Warn the reader of the consequences of inaction.
Which of the following is a major step in selecting advertising media?
A) determining reach, frequency, and impact B) selecting message execution style C) developing a compelling creative concept D) deciding on format elements E) planning a message strategy
For retailers, when making decisions regarding place, a key ingredient to success is
A. off-price placement. B. product placement promotion. C. customer relationship management. D. convenient locations. E. private-label merchandise.