Which of the following is true of "symptoms" as discussed n Chapter 3 of your text?
A) Symptoms are changes in the level of some key monitor that measures the achievement of an objective.
B) Symptoms are not the problem but the "signals" that alert us of the problem.
C) A symptom may also be a perceived change in the behavior of some market factor that implies an emerging opportunity.
D) all of the above
E) both A and B
D
You might also like to view...
________ is when two or more firms join to reach a target audience.
A. Promotional co-branding B. Joint-venture promotion C. Cross-promotion D. Convenience promoting E. Multitarget promoting
Which of the following is an example of a zero-level channel?
A) A company takes online orders from customers and ships the products to them. B) An organization uses a combination of direct salespeople and sales agencies to increase sales. C) A company sells its products through wholesalers and retailers. D) A company sells its products through chains of supermarkets and other large sellers. E) A large company forms alliances with smaller companies to increase sales coverage.
Discuss and exemplify why it is important for a speaker to be an audience-centered speaker.
What will be an ideal response?
Explain the factors involved in setting international pricing
What will be an ideal response?