On the first anniversary of Ronald Reagan's death, the Reagan family and a group of close friends gathered at the Reagan Library to talk about Ronald Reagan's life and accomplishments. Then former President George H. W

Bush gave a brief speech at the occasion. What is the textbook term for this speech?
a. a presentation speech
b. a commencement address
c. a speech of dedication
d. a commemorative address


d

Communication & Mass Media

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Master the use of previews, internal previews, and transitions If the main points of a speech are too complicated and hard to follow, then a speaker should use __________.

A. transitions B. inverted pyramids C. internal previews D. points E. none of these choices

Communication & Mass Media

Something that requires a considerable investment of time and organizational resources while bringing unwanted public attention is ________

A) a crisis B) a problem C) a situation D) an incident E) an event

Communication & Mass Media

Eric wanted to use an excerpt from a Nightline episode, as both an audio/visual aid and a source for his speech. However, one of the guests on the show presented a viewpoint that discredited the premise of Eric's speech

Eric decided he better edit this guest out of the clip before he used it. Was this an ethical use of evidence? a. Yes; this kind of "sound biting" goes on all the time and is completely ethical. b. No; in order to use evidence ethically it is important to present the audience with all the information that will help them reach a sound decision. c. Yes; this technique is ethical because the speaker has the audience's best interest at heart. d. No; by editing the show, Eric is plagiarizing Nightline—a serious ethical violation.

Communication & Mass Media

Brainstorming is a great way to generate possible topic ideas based on your experiences

Answer the following statement true (T) or false (F)

Communication & Mass Media