Strongly held attitudes and feelings are typically grounded in core values

Indicate whether the statement is true or false


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Communication & Mass Media

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Adolfo and Ben work together at a company. When there is a conflict in their office, Adolfo uses direct communication to solve problems and asserts his opinions. Ben uses indirect communication, focusing on maintaining relationships and solving the problem with other workers. Their difference can be described as

a. Adolfo has interdependent orientation and Ben has independent orientation to conflict. b. Adolfo and Ben just cannot get along. c. Adolfo has independent orientation and Ben has interdependent orientation to conflict. d. Adolfo and Ben are not good communicators.

Communication & Mass Media

Capcom, Inc, a PR firm, has started restructuring its news releases, including shorter text and more audiovisual elements that can be easily downloaded, shared, and even discussed online

Furthermore, it is including mobile-friendly sharable audio files as a part of news releases. What format of news releases is Capcom, Inc, using? a. Social media release b. Press news release c. Traditional news release d. Video news release

Communication & Mass Media

All documentaries present an argument of some kind

Indicate whether the statement is true or false

Communication & Mass Media

Although ratings and shares are important in audience research, a number of other computations can be performed with the data. All of the following are estimates to provide audience information except:

a) Metro survey area b) Total survey area c) Average quarter-hour d) Callout research

Communication & Mass Media