Which of the following is true of pioneering advertising?
a. It offers consumers in-depth information about the benefits of a new product.
b. It is highly used during the growth stage of the product life cycle.
c. It focuses on influencing demand for a specific brand.
d. It is used mainly to compare brands on one or more specific attributes.
ANSWER: a
Pioneering advertising is heavily used during the introductory stage of the product life cycle. It is intended to stimulate primary demand for a new product or product category and offers consumers in-depth information about the product class.
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a. record reduction of inventory b. transfer goods from seller to shipper c. bill the customer d. select items from inventory for shipment
Defend or refute: Opportunistic leadership can be justified in certain situations.
What will be an ideal response?
The talent management life cycle refers to
a. success and failure in finding new employees b. the long-term talent management strategy c. reusing the human resources planning (HRP) repeatedly d. none of these
The most important section of your plan when trying to get an investor to review it is the:
a. Business Model b. Executive Summary c. Exit Strategy d. Business Model