Why would marketing researchers use convenience samples?
What will be an ideal response?
A convenience sample is a nonprobability sample, meaning that the sample is not representative of the population. Sometimes a company merely wants to know it is on the right track and the expense of a major study using a probability sample is unnecessary.
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Auditing environmental activities is considered a prevention activity
Indicate whether the statement is true or false
Which of the following is true about a purposive sampling?
A) The researcher uses his or her judgment to select people who appear to best fit the requirements of the sample. B) Convenience is the key determinant of who participates. C) Respondents help identify other respondents for the sample. D) Every member of the population is included in the sample. E) Each member of the population has an equal chance of being included in the sample.
A question asked in a manner that does not invite an actual response is known as a ______.
a. show of hands b. closed question c. direct question d. rhetorical question
______ leaders have frequent contact with members of more than one team.
Fill in the blank(s) with the appropriate word(s).