What is a speech of goodwill, and what does it accomplish? Name two subtypes and give an example of each
Indicate whether the statement is true or false.
Answer: The goodwill speech is part information and part persuasion. It informs the audience about a product, company, profession, institution, or person. But beneath the surface, it persuades by promoting an image – by creating a positive attitude and good feeling toward this person or thing. Two special types are: 1) the speech of self-justification – the speaker attempts to rationalize or justify his or her actions; and 2) the speech of apology – the speaker apologizes for some transgression and tries to restore his or her credibility. Examples will vary.
You might also like to view...
Thomas works with the marketing department of a fashion accessories company and was asked to appropriately market a new range of products. He decided to distribute free samples to a certain group to gauge their opinions
His idea was that the word-of–mouth influence of these people would motivate others to buy the product. Which group was Thomas targeting? a) Women b) Baby boomers c) Seniors d) Millennials
If a benefits brochure prepared by the personnel department must have approval from the public relations department before production, the public relations department is described as having
A) advisory authority. B) compulsory-advisory authority. C) concurring authority. D) command authority level. E) advise and consent.
How did NASA's responses to the Challenger and Columbia accidents differ?
What will be an ideal response?
In testing the validity of the argument provided in question 4, we would attempt to determine if other factors, such as weather or pilot error, might impede
or negate establishment of a causal relationship between design flaws and crashes. Indicate whether the statement is true or false.