A booster club at a local high school needs to raise money for the football team's trip to the state championship. The club mails out a flyer offering potential sponsors different levels of sponsorship: $1,000 (diamond), $500 (platinum), $250 (gold), $100 (silver), and $50 (bronze). The boosters were afraid that if they asked for $50 outright, many supporters would balk at the cost. The boosters hoped that using the ________ approach would make the sponsors think that $50 was reasonable.
A. reciprocity
B. scarcity
C. anchor-and-contrast
D. cause-and-effect
Answer: C
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Egan and Sara's relationship has greatly deteriorated. When they were last together they argued and Sara told Egan, "I really don't want to see you again!" Which stage best describes Egan and Sara's relationship?
A) Stagnating B) Avoiding C) Differentiating D) Intensifying E) Circumscribing
Effective self-disclosure is descriptive, not judgmental
Indicate whether the statement is true or false
All of the following statements describe the peripheral route to
persuasion EXCEPT: a. The peripheral route uses humor and stories. b. The best form of proof is logical supported by strong evidence. c. The audience is influenced heavily by whether they like the speaker and believe he or she is credible. d. The peripheral route often uses catchy phrases and dramatic stories as forms of proof. e. The peripheral route to persuasion only yields temporary attitude change.
Which of the following artistic proofs refers to credibility?
a. pathos b. ethos c. cothos d. logos