When do ratings companies use "weighting" procedures to adjust their data?
a. When their total sample size is too small
b. When a particular demographic group is not sampled adequately
c. When there is an unusually high number of diaries that are not filled outproperly
d. When the ratings for station or show are suspiciously low or high
b
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Answer the following statements true (T) or false (F)
1. When describing the consequences of a recommended behavior, it is more effective to focus on the consequences that are more desirable and personally relevant to the message receiver. 2. As compared to one-sided messages, two-sided messages are generally more persuasive. 3. A refutational two-sided message is generally more persuasive than a nonrefutational two-sided message. 4. Because of negativity bias, loss-framed messages are generally more persuasive than gain-framed messages. 5. If a threat is perceived as significant, but the message receivers doubts his or her ability to minimize the threat, he or she is likely to engage in a fear control response.
In most cases, the _____ organizational pattern works BEST in speeches of demonstration
A) temporal B) 5W C) topical D) motivated sequence
People from Brazil and Guatemala may also be considered Americans
Indicate whether the statement is true or false.
In a destructive conflict, each combatant views his or her differences from a lose-lose perspective
Indicate whether the statement is true or false