What is the difference between a B2C and a C2B?
A. B2C focuses on business to consumers and C2B focuses on consumers to business.
B. B2C focuses on companies as customers and C2B focuses on consumers as customers.
C. B2C focuses on collaboration and C2B focuses on consumers.
D. B2C focuses on consumers as customers and C2B focuses on companies as customers.
Answer: A
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Carolina's manager notices that she exhibits an internal locus of control when she speaks about her work. Her manager should
A. closely supervise Caroline's work. B. place Caroline in a highly structured job. C. give Caroline a job with much social contact with coworkers and customers. D. give Caroline a job that requires high compliance and low initiative. E. provide incentives such as merit pay or sales commissions.
Barney painted his house, which saved him $3,000. According to the realization requirement, Barney must recognize $3,000 of income.
Answer the following statement true (T) or false (F)
Which of the following statements is MOST accurate concerning information overload?
a. Information overload has been falsely blamed for various problems, such as memory loss. b. Information architects help organizations organize information for more effective communication. c. Information overload is a problem that affects less than half of all American workers. d. Information overload is really not a problem at all, since more information is always a good thing.
Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic
A. recovery. B. prosperity. C. recession. D. uncertainty. E. expansion.