A ________ prevents a brand from becoming generic and public property
A) brand extension
B) private brand
C) trademark
D) license
E) knockoff
C
Explanation: C) All companies want to guard against their brand name becoming a generic description for a product category because then their brand name becomes public property, which means the owner loses all rights to it! This happened to Q-tips. When companies trademark their brand names, they prevent them from becoming public property and preserve their product differentiation.
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The three key pieces of information that are stated on a bond certificate are the:
A. stated interest rate, the face value of the bond, and the maturity date. B. interest payment, the face value of the bond, and the credit rating of the company. C. interest payment, the issue price of the bond, and the credit rating of the company. D. market interest rate, the price of the bond, and the maturity date.
The goal of using visual aids is to
A) immerse the audience in data. B) duplicate illustrations and tables from reports and journals. C) impress the audience with your technological skills. D) express your ideas effectively. E) provide a crutch to guide you through the presentation.
Which step of the organizational development model is where specialists must observe the effects of the intervention after it has been implemented in order to gauge its effectiveness?
a. Intervention b. Determination c. Progress monitoring d. Diagnosis
Lisa, a supervisor in a manufacturing firm, observes that her team members are always late. This annoys her so much that she wants to fire everyone in her team. However, she knows that this choice will be demoralizing. She rejects this alternative realizing that this will create a sudden need for hiring and training and probably will not impress her manager. Then, she remembers that she gave "timeliness awards" last year, but that did not stop the tardiness of her team members, so she rejects that alternative, as well. Finally, she recollects reading an article that recommends spelling out the consequences of tardiness and then letting the employees experience those consequences. She decides to try that approach. This is an example of the human compromise known as ________.
A. stereotyping B. simplicity C. bounded rationality D. personal perspective