This is the number of listeners who tuned in during a specific period for at least 5 minutes:
a. share
b. average quarter-hour persons
c. cume
d. rating
e. reach
.B
Communication & Mass Media
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Name a disadvantage of electronic books.
What will be an ideal response?
Communication & Mass Media
Think about ______ beyond a simple reaction.
A. your editor/producer B. what you want to add C. your publisher D. society at large
Communication & Mass Media
Why is Edward L. Bernays most often credited as being the "father" of modern public relations?
What will be an ideal response?
Communication & Mass Media
Which aspect of a speech can be helpful to deliver from memory?
A. transitions B. thesis C. introduction D. main body
Communication & Mass Media