Why is Edward L. Bernays most often credited as being the "father" of modern public relations?
What will be an ideal response?
Answer: In his 1923 book Crystallizing Public Opinion, Bernays coined the phrase public relations counsel and became the first to articulate the two-way communications concept of public relations. That same year, he taught the first public relations course at New York University. Perhaps most critical, Bernays chose not to represent Nazi Germany while his chief rival for the title of father of PR, Ivy Lee, did. Bernays actively promoted himself as the father of public relations. He lived to the age of 103. In doing so, Bernays outlived his contemporaries, many of whom were critical of him.
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According to the Edelman Trust Barometer findings, which organizational action erodes public trust the most?
a. failing to take responsibility for a crisis b. not revealing all financial information c. using CSR as a promotional tool d. engaging in one-way communication
________ is defined as a strong human tendency to respond to another's action with similar behavior.
A) Expectancy B) Mindfulness C) Predictability D) Reciprocity
?There were a million people in line at the theatre,? is an example of hyperbole
Indicate whether the statement is true or false
Lighting is NOT a consideration when considering a room's shape or size for a presentation
Indicate whether the statement is true or false