Which type of dispute resolution involves a process of having the parties to a dispute present their evidence and arguments to a neutral third party for decision?
a. Mediation
b. Conciliation
c. Arbitration
d. Mini-trial
c
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Benchmarking enables a company to determine whether it is making continuous improvement in its operations without regard to competition
Indicate whether the statement is true or false
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?
A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) customer-value marketing E) innovative marketing
To illustrate the benefits of the Dixie Chopper brand lawn mowers to professional landscapers, the salesperson asks prospects to participate in a mowing race. Even if the competing mower has a wider cutting area, the Dixie Chopper always wins because it is the only lawn mower that can travel fifteen miles per hour. What approach does the Dixie Chopper salesperson use?
A. Complimentary B. Premium C. Product D. Referral E. Showmanship
An example of the contrasting viewpoints of retailers and manufacturers is a manufacturer _____
a. sponsoring a cooperative advertising program b. attempting to increase national brand display space c. sponsoring training programs for retail sales personnel d. sponsoring point-of-sale materials