The base activity of behavioral scientists is:

A) publicizing significant findings.
B) theory testing
C) generating hypotheses
D) seeking facts


Ans: B) theory testing

Communication & Mass Media

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As an informative speaker, why is gaining audience attention important? Explain the general strategies used to gain and maintain audience attention. Provide a specific example of a strategy you (or another speaker) have used successfully to gain audience attention.

What will be an ideal response?

Communication & Mass Media

Which of the following is NOT true of Moss Kendrix?

A) cofounded Phi Delta Delta journalism society B) created National Negro Newspaper Week C) made the public aware that African-Americans did not have much buying power D) opened his own PR firm with the motto "What the Public Thinks Counts" E) spearheaded the Republic of Liberia's centennial celebration

Communication & Mass Media

Frequently, announcements are missing some vital piece of information

Indicate whether the statement is true or false

Communication & Mass Media

Ayush, a presenter, always strives to maintain a high standard in the content of his presentations

Furthermore, he uses appropriate voice modulation and perfect eye contact techniques, but he subconsciously rocks back and forth while standing in the same place. Thus, although the quality of Ayush's presentations is very good, the audience gets distracted by his constant movements. What is Ayush lacking to deliver an effective speech, and how can it be overcome? a) Being unobtrusive; it can be overcome by identifying distracting behaviors b) Being intelligible; it can be overcome by speaking with adequate volume and an appropriate rate. c) Being conversational; it can be overcome by using physical actions naturally. d) Being direct; it can be overcome by establishing eye contact with all segments of the audience.

Communication & Mass Media