As a child, you associated pain with a dentist's office. In later visits, your heart began to pound and your palms began to sweat before the dentist began any procedure. You are exhibiting a
a. rational fear based upon realistic dangers.
b. conditioned emotional response.
c. fear that was shaped by operant conditioning in childhood.
d. conscious attempt to act frightened in order to gain attention.
B
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The two major active chemicals in opium are
A. morphine and codeine. B. heroin and cocaine. C. paregoric and laudanum. D. meperidine and oxycodone.
Albrecht has identified several factors that are related to work stress. They include all of the following, except __________
a) amount of pay received. b) physical variables. c) accountability. d) mental challenge.
Instead of featuring any functional benefits of the product or brand in ads for the iPod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white iPod MP3 player. Which type of advertising appeal does this illustrate?
A) one-sided message B) two-sided message C) testimony D) value-expressive appeal E) utilitarian appeal
According to the authors, when we are angry, it is best to
A) distract yourself with something you enjoy. B) make a clear, calm, and simple statement that we are angry and why. C) stifle those feelings to prevent further anger and aggression. D) vent the anger through an activity like hitting a punching bag. E) publicly ridicule the source of our anger so that he or she will counterargue.