Explain what a trademark is, and list the four different types of "marks" that can be protected under trademark law. Explain how each mark is used.
What will be an ideal response?
A trademark is any combination of words and symbols that a business uses to identify its products and services and distinguish them from others. Trademarks are important to both businesses and consumers. Often, the terms "trademark" or "mark" are used to refer to both trademarks and service marks. Technically, though, a trademark is affixed to goods in interstate commerce A service mark identifies services, not products. For example, "Burger King" is a service mark. Certification marks are words or symbols used by a person or organization to verify that certain products or services produced by others meet certain standards. An example of a certification mark would be the Good Housekeeping Seal of Approval. A collective mark is used to identify a group, such as the Rotary or Boy Scouts.
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Indicate whether the statement is true or false
Context is not important when trying to decipher nonverbal messages
a. True b. False
What are the major forces that are referred to as sociocultural forces and how do they present marketers with both challenges and opportunities?
What will be an ideal response?
Which of the following is descriptive of a vision statement?
A) Inspirational B) Functional C) Supportive D) Critical