Impressions are based on the ______.

a. viewership ratings of a media outlet
b. potential costs of airtime or media space
c. number of clicks per second on a website
d. profitability of a media investment


a. viewership ratings of a media outlet

Communication & Mass Media

You might also like to view...

Clearly citing your sources is important in both researching and presenting your topic

Indicate whether the statement is true or false

Communication & Mass Media

________ are probably the most common sources of information for student speeches

a. Government documents b. Internet websites c. Books d. Magazines and journals

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which are possible characteristics of blended families?

a. A family created by a group of people you decide is your “true” family b. When parents adopt nongenetic offspring c. When divorced parents remarry other partners d. When a family has as its center a nuclear family but also includes grandparents, aunts, cousins, or other blood relatives

Communication & Mass Media

Which of the following is an example of a promotional strategy?

a. Get 20% Brand X users to try brand Y within 3 months b. Get 50% of audiences to respond to a survey on the product c. Run half p. ads every other week in Wall Street Journal d. Sign up new celebrities to endorse the product

Communication & Mass Media