The cost of the land where the plant which manufactures the common parts is set up falls under ________
A) traceable common costs
B) non-traceable common costs
C) variable costs
D) manufacturing costs
E) material costs
B
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The cognitive component of attitude matches the hierarchy of effects model's components of:
A) awareness and knowledge B) liking, preference, and conviction C) conviction and action D) the actual purchase
Which of the following are included in the employer's payroll taxes?
A) SUTA taxes B) FUTA taxes C) FICA taxes D) all of the above
The ________ approach attracts customers by charging consistently low pricing and avoiding
short-term discounts and other promotions. A) target-return pricing B) value pricing C) perceived-value pricing D) markup pricing
In the twenty-first century, public relations practitioners should pay special attention to the Web. If a PR specialist is confronted by negative blogging on a Web site not controlled by the organization, he or she should
a. totally ignore it b. post a counter-argument on the blogger's Web site using an assumed name c. post a carefully thought out and worded response on the blogger's Web site identifying the posting as coming from the organization d. call lots of friendly bloggers and others who think highly of the organization and ask them to put something positive in other blogs e. create their own blog and "join the fray"