Which form of promotion is too expensive for most entrepreneurs to use?
A. Webpage
B. Radio
C. Print ads
D. TV
Answer: D
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Discuss the advantage and disadvantages of short, medium and long sentences
What will be an ideal response?
When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category
Tommy Hilfiger conveyed the brand's category membership by ________. A) relying on the product descriptor B) focusing on reliability C) comparing to exemplars D) announcing category benefits E) identifying counter examples
If used infrequently, price promotions create "deal-prone" customers who wait until brands go on sale before buying them
Indicate whether the statement is true or false
During 2011, the accounts receivable balance of Big Buck Corporation increased. From Big Buck's statement of cash flows, the financial reader would conclude which of the following?
A) This increase indicates that Big Buck sold more than it collected in cash during the period. B) This increase is added to net income in the operating activities section of a statement of cash flows prepared under the indirect method. C) This increase is added to sales recognized on the income statement to determine the cash collections from customers during the period. D) This increase indicates that Big Buck purchased more than it sold in cash during the period.