When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category
Tommy Hilfiger conveyed the brand's category membership by ________.
A) relying on the product descriptor
B) focusing on reliability
C) comparing to exemplars
D) announcing category benefits
E) identifying counter examples
C
You might also like to view...
The group normally involved in the purchase decision for an organization is called a:
A) buying center. B) decision center. C) buying department. D) decision maker.
The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm
Indicate whether the statement is true or false
Pamphlets, a strategic vehicle used today in public relations, were used by Thomas Paine to rally support for unity among American colonists
Indicate whether the statement is true or false
______________________________ data is a repository of all unpaid vendor invoices.
Fill in the blank(s) with the appropriate word(s).