A primary key
A) is required for every field
B) is the default value of a field
C) uniquely defines a record
D) is required in all forms
C
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Cybersquatting describes the practice of
A. registering multiple domain names and then selling them back to companies at inflated prices. B. hacking into a company's website to install a virus designed to cause the company's website to totally cease operation. C. hacking into a company's website to install a virus or Trojan horse designed to steal information but allow the site to continue operation. D. using mechanical devices to access a company's website multiple times to the point that traffic to the site is slowed or blocked.
Patricia is the owner of a floral shop. A successful global candle company approached her about selling its products in her shop. Patricia knows this product and company can help her exceed her existing goals. Selling candles is a(n) _____ for Patricia.
A. problem B. opportunity C. synergy D. ethical dilemma E. diagnosis
Lands' End offers tailored clothing on its Web site, allowing one to choose a collar, sleeve style, pocket, etc. This is an example of:
A) mass customization. B) niche marketing. C) differential marketing. D) demographic marketing.
During the responding stage you do all of the following EXCEPT
a. forming your opinions on the message. b. providing feedback. c. communicating our thoughts and feelings about the message we’ve received. d. reacting to the message.