Lands' End offers tailored clothing on its Web site, allowing one to choose a collar, sleeve style, pocket, etc. This is an example of:
A) mass customization.
B) niche marketing.
C) differential marketing.
D) demographic marketing.
A
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Researchers should generalize findings from focus-group participants to the whole market
Indicate whether the statement is true or false
A deduction allowed to wholesalers and retailers from the price of merchandise listed in catalogs is called cash discounts
Indicate whether the statement is true or false
Shubelik Company is changing to an activity-based costing method. They have determined that they will use three cost pools: setups, inspections, and assembly. Which of the following would not be used as the activity base for any of these three activities?
A) number of units to be produced B) number of setups C) number of inspections D) number of direct labor hours
What are the four elements of the promotion mix?
What will be an ideal response?