You know that those who make up the audience for your arguments have a variety

of religious traditions, including Christianity, Islam, Judaism, Wicca, and Native
American spiritual traditions.

Which ethical standard will you need to be especially
conscious of because of its importance when addressing a diverse audience, such as one
with a variety of religious beliefs?
(a) Clarity
(b) Efficiency
(c) Honesty
(d) Relevance


D

Communication & Mass Media

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What statement best describes the use of logos for persuasion?

A. The speaker provides sensible reasons to support his or her arguments. B. The speaker meets a need of the audience. C. The speaker evokes appropriate emotion from the audience. D. The speaker's actions and demeanor increase his or her credibility.

Communication & Mass Media

Which model of public relations accreditation requires the candidates to have at least five years' experience of working in the industry and pass a four-hour exam?

a) International Association of Business Communicators b) Canadian Public Relations Society c) British Institute of Public Relations d) Public Relations Society of America

Communication & Mass Media

The CLOROX Ick Awards ______.

A. barely met its goals B. failed to meet its goals C. surpassed all its goals D. met only some of its goals

Communication & Mass Media

A detailed outline of the central idea, main ideas, and supporting material for a speech is referred to as a

A. delivery outline B. preparation outline C. delivery cue D. speech outline

Communication & Mass Media