Audience orientation refers to the speaker's ability to understand the listener's point of view

Indicate whether the statement is true or false


true

Communication & Mass Media

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Discuss the economic measurement of the World Economic Forum study.

What will be an ideal response?

Communication & Mass Media

Which one of the following traits characterizes a speaker's

competence? a. Sincerity b. Dynamism c. Friendliness d. Enthusiasm e. Expertise

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. When people become advocates of a product because they find online bargains, it’s called “organic word of mouth.” 2. As marketers look for better metrics and more accountability, engagement will be an important component of ROI. 3. Viral seeding agencies are able to manipulate the response of viral buzz in a more predictable manner. 4. Desktop PCs are the primary means to deliver a brand message. 5. More than half of our media time is spent on mobile devices.

Communication & Mass Media

______ quotes can also add color or flavor to your story.

A. Indirect quotes B. Direct quotes C. Personality traits D. Partial quotes

Communication & Mass Media