Answer the following statement(s) true (T) or false (F)

1. When people become advocates of a product because they find online bargains, it’s called “organic word of mouth.”
2. As marketers look for better metrics and more accountability, engagement will be an important component of ROI.
3. Viral seeding agencies are able to manipulate the response of viral buzz in a more predictable manner.
4. Desktop PCs are the primary means to deliver a brand message.
5. More than half of our media time is spent on mobile devices.


1. False
2. True
3. False
4. False
5. True

Communication & Mass Media

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It is correct to say that

a. women are more emotional than men. b. women tend to show their emotions more than men. c. women and men manage sadness the same. d. women and men respond to jealousy the same.

Communication & Mass Media

Repeated, unwelcome intrusions that create concern for personal safety and fear in the target

are collectively known as A) stalking. B) failure events. C) reproach. D) invulnerable responses.

Communication & Mass Media

Which of the following is an example of a question of value? 

A. "Should we take steps to reduce soil erosion"? B. "Is global warming supported by scientific evidence"? C. "Is freedom of speech more important than national security"? D. "Should fluoride be added to municipal drinking water"?

Communication & Mass Media

Solve for x.x + 7 + 8x = 25

What will be an ideal response?

Communication & Mass Media