The consumer's ________ determines whether she will engage in habitual decision making, extended problem solving, or something in between the two
A) need for customization
B) level of involvement
C) need for cognitive dissonance
D) ability to generalize stimuli
E) personal marketing mix
B
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Which of the following statements about obtaining commitment is FALSE?
A. Aggressive salespeople control a sales interaction but often fail to gain commitment because they prejudge the customer's needs. B. All prospects expect enough information from the salesperson to enable them to evaluate a good or service properly. C. To obtain commitment in a nonmanipulative manner, salespeople need to let the customer set the pace. D. Attempts to gain commitment must be geared to fit the varying reactions of each buyer. E. Customers dislike salespeople who display confidence in themselves, their products, and the company they represent.
Answer the following statements true (T) or false (F)
FASB statements have resulted in a more conservative balance sheet and immediate recognition of events on the income statement.
Which is a way to use peer reviewers to monitor the system's programming and overall development?
A) systems design B) systems development C) structured walkthroughs D) structure charts
A regression model involved 5 independent variables and 136 observations. The critical value of t for testing the significance of each of the independent variable's coefficients will have
a. 121 degrees of freedom b. 135 degrees of freedom c. 130 degrees of freedom d. 4 degrees of freedom