Rewrite the following sentence to achieve a tone appropriate for a business report: The company lost a bundle with the new product line
The company reported a net loss of over $15 million with the introduction of the new product line.
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Brand metrics measure returns on branding investments
Indicate whether the statement is true or false
Which of the following statements about tendencies in managerial decision making is false?
A. Managers make decisions too quickly. B. Managers don't consider all the relevant data. C. Managers study the problem too extensively and collect too much data. D. Managers take the easy solution without rigorously considering alternatives. E. Managers don't invest resources to properly study the problem and alternative courses of action.
The offering includes which of the following?
a. the investment b. the customer value proposition c. the product or service d. the return on investment
The category development index is similar to the brand development index (BDI) except that it
A. is concerned with companies and not with products. B. uses information about a product category. C. is tied to an economic index. D. categorizes consumers according to their demographic characteristics. E. categorizes consumers according to their psychographic characteristics.