The ______ guests served and ______ the service is required, the more likely the service delivery system is less customized for each guest.
a. more, simpler
b. less, quicker
c. less, more complex
d. more, more complex
a. more, simpler
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While ______ help spare feelings, they can also obscure or mislead those we speak with by masking the truth.
A. denotative terms B. ambiguity C. bypassing D. euphemisms
Marketers must judge each potential brand extension by how effectively it leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity
Indicate whether the statement is true or false
Which of the following terms can be defined as "the shared experiences, stories, beliefs, and norms that characterize an organization"?
A) organizational dynamics B) a business mission C) an ethical/value statement D) customer relationships E) corporate culture
A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________
A) performance B) utility C) tangibility D) price E) availability