Which of the following terms can be defined as "the shared experiences, stories, beliefs, and norms that characterize an organization"?
A) organizational dynamics
B) a business mission
C) an ethical/value statement
D) customer relationships
E) corporate culture
E
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In outsourcing, which of the following internal activities and decision responsibilities cannot be transferred to outside contractors?
A. Activities involving technology B. Activities involving equipment C. Activities involving facilities D. Activities involving people E. Activities involving shareholders
In order to implement a mass-personalization strategy, a business's database marketing system must be able to track individual customers and their buying history
Indicate whether the statement is true or false
_____ is the term for any unsolicited commercial email.
A. Spam B. Phishing C. Adware D. Spyware
If category sales are fixed and marketing managers are interested in profit margins rather than market share, companies are better off:
A) having low level of expenditure. B) increasing consumer-oriented promotions. C) increasing advertising. D) increasing trade promotions.