The ________ uses observational, anthropological, and ethnographic methods or consumer self-reports to map consumer needs, wants, and even beyond
A) business analysis
B) demand landscape
C) opportunity space
D) strategic blueprint
E) internal design analysis
B
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Which of the following is true about latent markets?
A) An organization's initial success is based on its competitiveness. B) A product has zero demand before it is offered. C) A product's demand emerges with a particular political trend. D) A product's demand remains incipient in a latent market.
Which of the following is more likely to be emphasized by the ‘cultural’ perspective on communication?
a. Through communication we seek to produce and share common meanings and interpretations b. Through communication we seek to influence and recruit others to our preferred views and interests c. Through communication we structure the organizational hierarchy d. All of the above
Nescat Autos, an automobile manufacturing company, developed a secondary market for its products in a foreign country. This allowed the company to minimize its losses when its primary market failed to generate enough revenue to benefit the company. In this scenario, which of the following is most likely to have influenced Nescat Autos's decision to set up a market in another country?
A. Inflow of innovation B. Reduced risk C. Access to factors of production D. Growth of domestic industries
You are head of a nonprofit organization that has been granted a license to sell products in a small booth in your local airport. You want to maximize your revenue from this venture by selling products that are inexpensive and frequently purchased. Which of the following types of products should you sell?
A. Unsought products B. Business products C. Specialty products D. Shopping products E. Convenience products