If Wilkinson were to sell Norelco the exclusive rights to produce and sell its brand of shavers in Japan for a 5 percent royalty on all sales, it would be using
A. direct investment.
B. exporting.
C. licensing.
D. joint venturing.
E. management contracting.
Answer: C
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Social entrepreneurship is a strategy for ______.
A. solving social problems B. developing socialistic markets C. developing free market economies D. increasing tax shelters for wealthy individuals
Before the 2008 Olympics, Speedo supplemented its advertising with an MPR campaign that featured
A) complimentary tickets to the games for bloggers who talked up the brand. B) endorsements from prominent Olympic swimmers. C) a nationwide prize drawing for a backyard swimming pool. D) top company executives holding a press conference in swimsuits. E) media coverage of charitable donations to swim clubs throughout the country.
A typical company's supply chain costs can represent more than ____ percent of a company's revenues.
A. 20 B. 80 C. 60 D. 35 E. 50
In the EOQ model, ________ costs are the fixed clerical cost of writing a purchase order, processing the paper work, and verifying the invoice
A) basic B) order C) carrying D) insurance