Before the 2008 Olympics, Speedo supplemented its advertising with an MPR campaign that featured
A) complimentary tickets to the games for bloggers who talked up the brand.
B) endorsements from prominent Olympic swimmers.
C) a nationwide prize drawing for a backyard swimming pool.
D) top company executives holding a press conference in swimsuits.
E) media coverage of charitable donations to swim clubs throughout the country.
B
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This process is particularly effective when the team has a dominating participant who shuts down the team discussion with criticism.
A. the Delphi method B. brainstorming C. nominal group technique D. consensus
Preparing a bank reconciliation on a monthly basis is an example of:
A. Establishing responsibility. B. A technological control. C. Separation of duties. D. Poor internal control. E. Protecting assets by proving the accuracy of cash records.
According to your textbook, a limitation with the ‘strategic’ aspect of HRM is:
a. Strategy is based on unknowable, uncertain, and ambiguous future events b. Strategy cannot be compartmentalized into actionable, plannable, and measurable events c. Over time strategic objectives no longer represent what they were originally meant to and can become meaningless d. All of the above
To Tom’s dismay, Ron at the Taco shack is not selling many tacos. Tom thinks that Ron is lazy and not working hard enough, and Ron thinks his lack of sales is due to working the slow shifts. Both Tom and Ron are looking at the same situation. Explain how they can have different ideas in terms of attribution theory.
What will be an ideal response?