One of the main reasons cited for measuring the effectiveness of a promotional program is that it is easy to isolate the effects of promotional elements.
Answer the following statement true (T) or false (F)
False
A reason cited for not measuring effectiveness is that it is difficult to isolate the effects of promotional elements. Each variable in the marketing mix affects the success of a product or service. Because it is often difficult to measure the contribution of each marketing element directly, some managers become frustrated and decide not to test at all.
You might also like to view...
When forecasting total demand for all their services or products, few companies err by more than:
A) one to four percent. B) five to eight percent. C) nine to twelve percent. D) thirteen to sixteen percent.
What organizational disciplines are required in order for an organization to successfully run a material requirements planning system?
What will be an ideal response?
Which of the following is true of a dividend payout?
A) When a firm announces that it will increase its dividend, the share price usually decreases on that news. B) Dividend payments send a positive signal to investors in the marketplace that management believes that the stock is overvalued. C) When a firm pays out dividends the share price will fall. D) Dividend payouts have no impact on the share price of a stock in an efficient market.
If a piece of software can be updated and enhanced with relative ease, then the software is ________
A) maintainable B) user friendly C) fast D) reliable