Trademarks and goodwill are both
A. current assets.
B. liabilities.
C. sources of revenue.
D. intangible assets.
E. fixed assets.
Answer: D
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Answer the following statements true (T) or false (F)
1. The terms unit contribution and contribution margin are used interchangeably. 2. Contribution margin ratio is the ratio of contribution margin to net income. 3. Because contribution margin is based on sales price and variable costs, the contribution margin ratio can be calculated using either the total amounts or the unit amounts. 4. A contribution margin income statement classifies costs by function; that is, costs are classified as either product costs or period costs. 5. Contribution margin is the amount that contributes to covering the fixed costs and then to providing operating income.
Answer the following statements true (T) or false (F)
1. When we change or reinforce another’s attitudes, beliefs, or values (with or without coercing or manipulating them), we practice persuasion ethically and successfully. 2. If you and the audience already share similar attitudes it is actually more difficult a task to persuade them. 3. We measure attitudes along a favorable-unfavorable continuum, and beliefs along a probable–improbable one. 4. Attitudes and beliefs work in concert.
Robitussin redesigned its packaging to provide specific product use information to help buyers make a purchase decision and to inform them about proper product usage. The package lists four key pieces of information: the product's formulation, its possible side effects, the symptoms it treats, and the recommended age for usage. This is an example of meeting the ________ requirements of labeling.
A. legislative B. marketing C. legal D. industry E. consumer
If Edmund and Kaylin have a writing mistakenly showing a sale and purchase of goods for $10,000 when the price should have been $1,000, a court will most likely
a. enforce the agreement, relying on oral testimony to determine the correct price. b. only enforce the agreement as written. c. not hear the case unless both parties are merchants. d. not enforce the agreement since the writing did not reflect a meeting of the minds of the parties.