A disadvantage of an autonomous project organizational structure is that individuals are dedicated to working on one project
a. True
b. False
Indicate whether the statement is true or false
True
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Specific, reform-based proposals for changes in management structure include:
A. outsourcing corporate executive management positions. B. government representation in corporate executive management. C. government representation on the corporate board of directors. D. licensing requirements for holding certain corporate positions.
Identify the correct statement about differentiation
A) It usually implies lower costs for the customers. B) For highly technical products, differentiation is built solely on the basis of perception. C) It is based on obtaining an observable point of difference that customers will value. D) Consumer products are usually differentiated through real difference.
________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and recordkeeping
A) Consumer promotions B) Quantity discounts C) Functional discounts D) Seasonal discounts E) Trade-in allowances
________ is a business practice in which a buyer shapes a supplier's products and operations to satisfy its needs
A) Reciprocity B) Functionalization C) Reverse marketing D) Bottom-up marketing E) Crowdsourcing