The most frequently used organizational pattern is the __________ pattern, which uses logical divisions.

Fill in the blank(s) with the appropriate word(s).


topical

Communication & Mass Media

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In the PESO mode, the notion of TIMING in selecting tactical approaches refers to ______.

a. whether or not the message is time-limited in its relevancy b. when the message appears in public c. how current or up to date the message is d. the lead time needed to prepare a message

Communication & Mass Media

The factors Herzberg found to be motivational were status, interpersonal relations, supervision, policies, working conditions, and salary

Indicate whether this statement is true or false.

Communication & Mass Media

Critical listening is based on this idea: "If you don't have anything nice to say, don't say anything at all."

Indicate whether the statement is true or false

Communication & Mass Media

During the Great Depression, many advertisements began making direct claims about why consumers needed the products, a technique called

A. psychographics. B. the hard sell. C. puffery. D. polygraphics.

Communication & Mass Media