During the Great Depression, many advertisements began making direct claims about why consumers needed the products, a technique called
A. psychographics.
B. the hard sell.
C. puffery.
D. polygraphics.
Answer: B
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Your authors’ explain Dwight Conquergood’s work represents the following era in communication research
A. Critical/Cultural turn B. Social Constructionism C. Elocution D. Science
Most handouts add little value to the speech
Indicate whether the statement is true or false
Counterfeit questions are aimed at understanding others
Indicate whether the statement is true or false
Identification is important to persuasion because __________.
A. audiences respond more favorably to a speaker they know and with whom they can identify B. audiences are more likely to be persuaded when they can identify the speaker's reasoning C. when audiences can identify the structure of the speech, they tend to agree with the speaker's conclusions D. audiences respond more favorably when they identify with the speaker based on some common bonds