Heterogeneity is an element of audience psychology

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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Which of the following is not required for copyright registration with the U.S. Copyright Office?

a. A filing fee b. Evidence showing that the work has commercial value c. A nonreturnable deposit of the work being registered d. A properly completed application form

Communication & Mass Media

Which of the following would be considered a “partial story?”

a. A major story stops getting covered even when important events continue to occur b. A journalist tells a story from a single point of view c. A journalist runs out of time to get enough details by the time the deadline hits d. All of the above

Communication & Mass Media

Op-ed articles should be shopped around to multiple media outlets

Indicate whether the statement is true or false

Communication & Mass Media

While announcing his candidacy for the president of the Football Club Barcelona (FCB), John Laporte told the Barcelona supporters that if they back him, he will ensure FCB signs the best players, decreases ticket prices, and makesthe FCB a European

powerhouse again. What principle of persuasion was he trying to use? a. People respond to positive messages. b. People respond to fear messages. c. People respond to meet needs. d. People respond to dissolve dissonance.

Communication & Mass Media