The theory that some needs are more basic than others and, therefore, provide us with greater motivation than others is ________

A) Einstein's Theory of Relativity
B) Uses and Gratifications Theory
C) The Agenda Setting Hypothesis
D) Maslow's Hierarchy of Needs
E) Marsh's Theory of Compliance


Answer: D) Maslow's Hierarchy of Needs

Communication & Mass Media

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A marketing company compares the value of its story to the space in paid advertising. What is this comparison called?

a) Advertising value equivalency b) Evaluating media impressions c) Measuring advertisement reach d) Assessing pilot tests

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A PR manager organized a function, and restaurants and hotels were booked for two to three days for it. The function started with a common meeting addressing all the participants

Later, the participants broke up into small groups and were addressed separately by different speakers. Facilities such as Internet and projectors were arranged in advance according to the needs of various speakers. Which type of function was organized by the PR manager? a) Convention b) Trade show c) Reception d) Cocktail party

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Explain how learning and understanding the public

speaking process will help you in your public, professional and personal life. What will be an ideal response?

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In structuration theory, every individual through his own actions possesses a degree of power and influence on how the organizational structure operates. Provide an example from your own experience that illustrates this concept

What will be an ideal response?

Communication & Mass Media