Nike sells shoes, clothing, and athletic gear. These represent the breadth of Nike's products.
Answer the following statement true (T) or false (F)
True
A firm's product mix breadth represents a count of the number of product lines offered by the firm. Shoes, clothing, and athletic gear each represent different product lines.
You might also like to view...
When rejecting a request because of company policy, you should
A) simply cite the policy as the reason for your decision. B) be sure to include a copy of the policy with your rejection. C) explain the policy so the audience can try to meet the requirements later. D) say that violating the policy will get you into serious trouble. E) admit that you think the policy is unfair, but you have to follow it anyway.
A bank offers credit cards with a 24 percent interest rate, when its competitors' cards have just a 18 percent interest rate. What do you predict will happen? Will the bank profit from its offer?
What will be an ideal response?
Logos, business cards, stationery, signs, and promotional materials that make firms immediately recognizable comprise their
A. publicity tools. B. sales promotion materials. C. corporate identity materials. D. advertising materials. E. personal selling tools.
All of the following changes would reduce the long-range deficit for the Social Security program EXCEPT
A) increase the OASDI taxable wage base. B) delay scheduled increases in the full retirement age. C) make all OASDI benefits fully taxable. D) use general revenues of the federal government to help pay benefits.