A speech that emphasizes the ethical character of a speaker is demonstrating _____.
A. eros
B. ethos
C. logos
D. pathos
Answer: B
Communication & Mass Media
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The early work of Hovland on Attitude Change was done with
thousands of _______________ as subjects. A. students B. soldiers C. office workers D. factory workers E. psychologists
Communication & Mass Media
What are the characteristics of oral style?
What will be an ideal response?
Communication & Mass Media
Following the suggestions in chapter 3, write a general purpose, specific purpose, and thesis statement for an informative speech.
What will be an ideal response?
Communication & Mass Media
The Love is Love event ______.
A. did not meet its goals B. barely missed its goal C. was one of Fort Lauderdale’s most awarded single campaigns D. succeeded its goals but did not win any awards
Communication & Mass Media