The Love is Love event ______.

A. did not meet its goals
B. barely missed its goal
C. was one of Fort Lauderdale’s most awarded single campaigns
D. succeeded its goals but did not win any awards


C. was one of Fort Lauderdale’s most awarded single campaigns

Communication & Mass Media

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Why is tone a significant factor when using the Professional Strategy Triangle to write a corporate communication piece?

a. It determines how the audience will “hear” you. b. It helps you establish your career in the department. c. It helps you write lyrically, with rhythm. d. It is not a significant factor.

Communication & Mass Media

In the LCC system, a book categorized as B may refer to Biology, Botany, or Business

Indicate whether the statement is true or false

Communication & Mass Media

As your textbook explains, connotative meaning gives words their ________ power.

A. logical B. ethical C. definitional D. emotional E. rhythmical

Communication & Mass Media

An extemporaneous speech is a type of presentation where the speaker

A. delivers the speech from notes without memorizing a manuscript. B. delivers the speech off the top of his/her head without prior preparation. C. memorizes the speech so that nothing is left out. D. reads the speech word-for-word. E. delivers the speech in an outdoor setting.

Communication & Mass Media