How does post-purchase behaviour of consumers influence a company that doesn’t actually own anything and yet is still valued at $10 billion?
What will be an ideal response?
Airbnb runs on a marketplace platform model where it connects hosts and travellers and enables transactions without owning any rooms itself. Such platforms disrupt traditional industries by creating new sources of supply and relying on curation for developing quality.
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Which of the following is an example of direct marketing?
A) E&OE sells its herbal skincare products exclusively through its stand-alone stores. B) TCJ is a telemarketing firm that sells products from a number of different suppliers. C) Jayne's sells most of its products to customers through home sales parties. D) J3 is a storeless retailer that organizes the retail activity of the employees of four firms. E) Reynold's tries to minimize its staff costs by installing vending machines in its stores.
Cause-related marketing serves firms by generating positive attitudes about the firm's products and breaking through advertising clutter in the marketplace
Indicate whether the statement is true or false
If bad news appears in the first sentence of a message, the
a. receiver will be prepared for the reasoning that follows. b. receiver's urge to counter argue will be minimized. c. receiver's reaction is likely to be defensive. d. receiver will withhold judgment until he or she has finished reading.
The direct organizational pattern should be used when writing to an audience that will be unwilling, uninterested, displeased, disappointed, or hostile
Indicate whether the statement is true or false