The concentrated targeting strategy is one in which an organization directs its marketing efforts toward a single market segment through one marketing mix.
Answer the following statement true (T) or false (F)
True
You might also like to view...
Comprehensive income is an important concept in accounting because it represents
A) all changes in equity. B) changes in equity from nonowner sources. C) changes in liabilities minus assets. D) the impact on equity of all transactions.
The Caesar Park Hotel generally caters to business customers during the week, so weekends are relatively quiet. The hotel has decided to promote mini-vacation weekends for non-business customers as well. What is the Caesar Park Hotel trying to do?
A) It is implementing premium pricing. B) It is trying to cultivate nonpeak demand. C) It is promoting complementary services. D) It is putting reservation systems in place. E) It is implementing differential pricing.
Which of the following would be considered part of the category "trade receivables"?
a. Advances to employees b. Amounts due from customers c. Dividends receivable d. Income tax refunds receivable
Doris and Rajesh work for AAA fitness centers. Doris is the CEO and Rajesh is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Rajesh calls Doris and asks her permission to spend $50,000 on TV ads. Due to Rajesh’s accent, Susie thinks she hears Rajesh say “$15,000” on TV ads. If we apply our communication model to this situation, what concept is highlighted in this scenario?
a. Increased chaos b. Individual hygiene factors c. Increased noise d. Technology disruption