Doris and Rajesh work for AAA fitness centers. Doris is the CEO and Rajesh is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Rajesh calls Doris and asks her permission to spend $50,000 on TV ads. Due to Rajesh’s accent, Susie thinks she hears Rajesh say “$15,000” on TV ads. If we apply our communication model to this situation, what concept is highlighted in this scenario?
a. Increased chaos
b. Individual hygiene factors
c. Increased noise
d. Technology disruption
c. Increased noise
You might also like to view...
Identify the approach that uses friends and neighbors as the sales force
A) direct sales B) telemarketing C) direct-mail marketing D) sales promotion
When Yahoo! began to flounder in 2001, CEO Terry Semel imposed a more conservative atmosphere on the freewheeling Internet start-up. At the new Yahoo!, spontaneity is out and order is in. Identify this organizational phenomenon
What will be an ideal response?
Process documentation does not include which of the following?
A. Process models. B. User manuals. C. Business rules. D. External audit workpapers.
Explain the use of sales promotions as a promotion mix tool
What will be an ideal response?