For John Sidanta, CEO and founder of Primaplast, a manufacturer of biodegradable plastic drinking straws made from recycled material, crafting and executing a strategy is a top-priority managerial task because it
A. allows Primaplast company personnel, and especially senior executives, to know the answer to "who are we, what do we do, and where are we headed?"
B. provides Primaplast with clear guidance as to what the company's business model and strategic intent are, and helps keep managerial decision-making from being rudderless.
C. helps Primaplast management create tight fits between a company's strategic vision and business model.
D. is Primaplast management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance, especially in light of impending community and some food service outlets' bans on conventional plastic drinking straws.
E. establishes how well Primaplast executives perform these tasks and are the key determinants of executive compensation.
Answer: D
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