Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people, processes, and technology associated with

customer touchpoints and interactions?
A) People Across Nations (PAN)
B) Social Customer Relationship Management (SCRM)
C) Social Academy of Customers Unite (SACU)
D) Society, Community, Customers (SCC)


B

Business

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