A Quinceañera is a celebratory rite of passage for Latino girls when they turn fifteen. In the United States, some teen-oriented magazines such as Seventeen have begun including articles and publishing special guides focused on the Quinceañera. This is an example of a ________ strategy.

A. targeted diversification
B. product segmentation
C. demarketing
D. market segmentation
E. market aggregation


Answer: D

Business

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In managing subordinates under an incentive pay plan, a manager should   

A. regularly communicate with subordinates about the plan. B. set goals with subordinates, but then leave them alone to pursue those goals. C. change the plan frequently to continue to motivate subordinates. D. set "stretch" goals that are very difficult (perhaps impossible) to achieve. E. design complex plans that cover all contingencies.

Business

A company using the periodic inventory system has the following account balances: Merchandise Inventory at the beginning of the year, $3,600; Freight-In, $650; Purchases, $10,700; Purchases Returns and Allowances, $1,950; Purchases Discounts, $330 . The cost of merchandise purchased is equal to

a. $12,670 b. $9,070 c. $8,420 d. $17,230

Business

Suppose you own a mutual fund which has 12,000,000 shares outstanding. If its total assets are $24,000,000 and its liabilities are $8,000,000, find the net asset value of the fund. (Round your answer to the nearest cent if necessary)

What will be an ideal response?

Business

An important part of emotional intelligence is

A) adding figures under pressure. B) having an above-average IQ. C) keeping emotions out of problem solving. D) building strong bonds with people.

Business